Adnan Afzal
Mobile Growth Manager | User Acquisition, ASO & Monetization
Professional Summary
Mobile Growth Specialist with 6+ years of experience scaling mobile apps and games through User Acquisition, App Store Optimization (ASO), Monetization, and Performance Marketing. Experienced in driving sustainable growth across acquisition, conversion, retention, and revenue by combining data-driven decision making with experimentation and analytics.
Professional Experience
Marketing Team Lead | Void Games
Apr 2022 – Present
- Lead mobile growth initiatives across UA, ASO, monetization, analytics, and live operations.
- Scale user acquisition campaigns across global markets while optimizing ROAS and acquisition efficiency.
- Drive monetization improvements through ad mediation, pricing, and revenue optimization strategies.
- Collaborate with product, creative, and analytics teams to accelerate growth and profitability.
Product Growth Manager | JanBark Technologies
Aug 2021 – Mar 2022
- Managed acquisition, retention, and monetization strategies for multiple mobile applications.
- Improved marketing efficiency through attribution analysis, audience segmentation, and creative experimentation.
- Supported growth planning using cohort analysis and performance forecasting.
ASO Growth Specialist | Khastech Solutions
Sep 2020 – Jul 2021
- Developed ASO strategies including keyword optimization, localization, metadata management, and store conversion improvements.
- Conducted competitor research and market intelligence to identify growth opportunities.
ASO Specialist | Mobi Pixels
Mar 2020 – Aug 2020
- Managed keyword research, store optimization, performance reporting, and competitive analysis for mobile applications.