Recovered ROAS while scaling three apps.

JanBark Technologies was running app campaigns across three apps. The goal was to scale spend without the return on ad spend falling apart as budgets grew.

As budgets increased, return on ad spend was slipping. Campaign structure made it hard to see which campaigns deserved more budget, and scaling too quickly risked pushing algorithms into lower-quality traffic.

• Audit campaign structure before adding budget.
• Scale in phases, so each step could be judged before the next one.
• Allocate budget towards apps and campaigns with stronger store performance signals.

1. Audited the structure of app campaigns across all three apps.
2. Introduced a phased scaling plan in place of large one-off budget increases.
3. Aligned budgets with store performance so spend followed conversion strength.
4. Monitored CPI throughout to keep acquisition costs stable while scaling.

Ran the campaign audit and phased scaling plan as Product Growth Manager responsible for acquisition, retention and revenue.