Hi, I’m Adnan Afzal.
I build scalable growth systems for mobile games and apps. With 200M+ installs delivered, I align acquisition, conversion, and monetization into one performance machine your studio can rely on.
Get in Touch
I build scalable growth systems for mobile games and apps. With 200M+ installs delivered, I align acquisition, conversion, and monetization into one performance machine your studio can rely on.
Get in Touch
I design mobile growth systems that teams can actually run. Not short-term spikes. Not isolated tactics. Real, scalable growth across games and apps.
Over the past decade, I’ve helped products move from early traction to 200M+ installs across global markets, working across acquisition, store performance, and monetization.
I work with studios and product teams who don’t need more activity, they need clarity in how growth truly works.
Growth rarely breaks in one place. When installs drop or ROAS weakens, the real issue is usually a disconnect between teams, signals, or decisions. I map the full system then rebuild the part that’s silently holding everything back.
You’ll hear what’s true, not what’s comfortable. No inflated reports. No artificial complexity to justify more work. If something is already working, I protect it. If something is broken, I make it visible and fixable.
I focus on the relationship between Acquisition, Store Conversion, and Monetization.
When these move together, scaling becomes predictable.
When they don't, data becomes confusing and growth stalls.
That intersection is where I work best.
Strategic metadata, keyword intelligence, competitive positioning, and conversion improvement for mobile games and utility apps at scale.
UAC architecture, signal design, creative scaling, and profit-focused growth frameworks built for sustainable ROAS.
Full-funnel analysis, cohort behavior, attribution clarity, and decision systems connecting product, marketing, and revenue into one clear picture.
Installs decline. CAC rises. The reason stays unclear. I uncover the true constraint inside your acquisition, store performance, or monetization and define the precise action needed to restore scalable growth.
Organic and paid shouldn’t compete for credit or traffic. I design connected systems where store intelligence strengthens UAC, and paid signals continuously improve organic performance.
Ongoing, focused sessions to shape how your growth system evolves. I bring structured thinking, proven frameworks, and outside clarity your leadership team makes decisions, and execution stays fully in-house.
Driving global growth across UA, ASO, monetization, and live-ops, turning high-potential titles into sustainable revenue engines.
Led full-funnel growth across acquisition, retention, and monetization, improving product scalability and market performance.
Optimized store visibility and conversion through keyword strategy, A/B testing, and creative optimization, boosting organic installs and discoverability.
Supported mobile growth with focus on app store performance. Conducted competitor analysis, designed high-performing store creatives, and tracked KPIs for ongoing ASO improvements.
A new title had strong UA but low store conversion.
Redesigned ASO + creative strategy and aligned UA campaigns with store insights.
35% increase in organic conversion and 20% drop in CPI within 3 months.
Revenue plateaued despite growing installs.
Implemented in-app monetization framework and live-ops strategy with data-driven A/B testing.
ARPDAU increased by 28%, with long-term retention improving by 15%.
Launched UAC campaigns for 3 apps at the same time. Early signals looked promising, but rapid scaling caused CPI to spike, ROAS to drop, and budget efficiency to suffer.
Conducted a deep audit of campaign structure, audience signals, and creatives. Paused underperforming campaigns, re-prioritized budgets, and phased scaling to test performance before increasing spend.
ROAS recovered by 12% after restructuring campaigns. Learned the critical importance of phased Google Ads scaling, continuous monitoring of early campaign signals, and aligning UA spend with store performance. Applied these lessons to remaining apps, resulting in more predictable growth and lower CPI.
Organic installs stagnated despite consistent traffic.
Conducted deep keyword research, A/B tested creatives, and optimized metadata.
Organic installs grew by 40% and app store ranking improved across 10+ key markets.
Paid campaigns were cannibalizing organic traffic.
Designed a system integrating UAC signals with ASO insights to synchronize growth channels.
CPI reduced by 18% while total installs increased by 25% in 2 months.
New apps had low visibility and weak store presence.
Conducted competitor analysis, optimized metadata, and created high-converting store creatives.
Organic visibility improved by 25%, with a noticeable boost in downloads and discoverability.
Let's work together to grow your app.
Email: adinrajpoot@gmail.com